Beyond Glitz and Glitter: Great Brands Start from Within

Friday, June 27, 2014 -
8:30am to 12:00pm

Calendar Download to my calendar
Speaker: Erin Meneely, Operations Manager, Mid-Columbia Libraries
Speaker: Jim Staley, Marketing and Communications Director, Mid-Continent Public Library
Speaker: Kyle Cox, Executive Director, Mid-Columbia Libraries
Speaker: Stacie Ledden, Communications Director, Anythink Libraries

The draw of a sparkling new brand often starts with a glitzy new logo or fun new colors, but great brands start from within. Learn ways to tap into the DNA of your organization to develop a brand that reflects your library’s culture and community. Hear how three libraries – all in different phases of their brand’s lifecycle – moved beyond the glitz and glitter to create brands that resonate with staff and customers alike. Find examples for staff engagement and share your creative ideas about branding for the 21st century library in this workshop-style preconference.

Type of Library: 
Early Bird: ALA Member($175), Division Member($125), Retired Member($125), Student Member($125), Non-Member($225). Advance and Onsite: ALA Member($185), Division Member($135), Retired Member($135), Student Member($135), Non-Member($235)
Session Materials: 
ALA2014-MCL-OurBrandJourney.pdf - Uploaded by Kyle Cox (Jul 7, 2014 - 3.88 MB
Beyond Glitz and Glitter Presentation Slides.pdf - Uploaded by James Staley (Jul 3, 2014 - 900.4 KB
Mid-Continent Public Library ALA 2014 Presentation.pdf - Uploaded by James Staley (Jul 3, 2014 - 2.84 MB
Beyond the Glitz and Glitter.pdf - Uploaded by Stacie Ledden-CO (Jul 2, 2014 - 17.87 MB
Last Updated: 
Friday, June 20, 2014 - 7:55am PDT
28 people interested in attending (View all)


Thank you so much to everyone who attended! Attached are the slides for the Anythink portion of the presentation. Below are a few more resources for your reference.

A Day in the Life of an Anythink Library

Here is the website for Outside the Lines:

And the link to the Outside the Lines Facebook group, where participants gather to share ideas/inspiration:

Hello all,

Thanks again for all of the great participation at the session. Here are the MCPL slides. I will also be adding the worksheets from the excercises.


Hello again,

Here are all of the sheets from the two excercises and a few general session photos I snapped during the presentations. Enjoy!


Thanks again for joining Mid-Columbia Libraries, Anythink, and Mid-Continent Public Library for our ALA preconference.  Attached are slides from Mid-Columbia Libraries.