Turning Books Into A Cool New Tool: RA Marketing in the Age of Maker Spaces

Saturday, June 28, 2014 -
10:30am to 11:30am

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Speaker: Duncan Smith, Vice-President, Novelist
Speaker: Tina Thomas, Director: Marketing, Communications and Fund Development Division, Edmonton Public Library

Maker spaces and 3D printers are hip and libraries are using them to ensure that they remain relevant and are perceived as keeping up with the latest trends. One of the trends that hasn’t gotten much attention, however, is the fact that books are still our brand and reading is the main reason citizens view the library as valuable and continue to support it. Does the key to public library success lie in adopting new technologies or in revitalizing the one that has been at the heart of our services for more than 100 years? Join library marketing expert Tina Thomas of Edmonton PL and Duncan Smith of Novelist and find out at this program which argues that the key to our future is contained in our past.

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Last Updated: 
Friday, June 20, 2014 - 7:55am PDT
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