Understanding Schema.org

Sunday, June 29, 2014 -
10:30am to 11:30am

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Speaker: Dan Scott, Systems Librarian, Laurentian University

Join us for an engaging session on "Understanding schema.org" at ALA Annual, sponsored by the ALCTS/LITA Metadata Standards Committee.

Sunday, June 29
Las Vegas Convention Center S230

Schema.org is an effort among major search engines to promote better linking of Web content through the use of metadata attributes in HTML markup, allowing for improved access to digital objects. The ALCTS/LITA Metadata Standards Committee invites you to hear speakers who are active in schema.org development in libraries, and who will discuss initiatives in this area within the GLAM community which promote a broader understanding of the development of bibliographic information among these communities.

After a brief introduction to how schema.org represents a "discovery elsewhere" strategy for libraries, we will hear from two speakers.

Dan Scott, Systems Librarian, Laurentian University. "Cataloging for the open web."
Libraries have provided multiple access points for their resources in their catalogs--but that requires users to know that those catalogs exist. In a world where Google, Bing, and Yahoo are the ready-at-hand search tools, we need to provide access points for third-party search engines if we want to expand access to our resources. Embedding machine-readable schema.org metadata into the ordinary catalog pages of Evergreen, Koha, and VuFind is an effort to surface library resources in a way that meets the contextual needs of both users and search engines."

Jason A. Clark, Head of Library Informatics & Computing, Montana State University Libraries. "Beyond description: Using Schema.org to describe networks and actions in book, people, and discovery settings."
At its core Schema.org is about creating machine-actionable descriptions of content. Librarian, especially cataloging librarians, have a unique understanding of the benefits of description at scale. What may be newer to our field are the additional expressions being brought into the Schema.org standard such as actions, roles, and linked data sameAs equivalencies. With the introduction of these expressions, opportunities for a more nuanced expression of identity and relationships in addition to basic description have been enabled. In this session, we’ll look at some particular projects at Montana State University Library – an online web book (arc.lib.montana.edu/book/home-cooking-history-409/), a people directory application (www.lib.montana.edu/people/), and a digital collections search application (arc.lib.montana.edu/digital-collections/) – that are beginning to apply some of these additional Schema.org expressions to define relationships and linked data sources inside of web applications and web pages.

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Monday, June 23, 2014 - 8:15am PDT
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Slides from the introduction and two presentations at the Understanding Schema.org session may now be found on ALA Connect at http://connect.ala.org/node/222959.