Smart Marketing Using Big (or little) Data

Sunday, June 29, 2014 -
3:00pm to 4:00pm

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Speaker: Jeannie Allen, Marketing Manager, Kitsap Regional Library
Speaker: Nancy Dowd
Speaker: Stephen Halsey, Director of Marketing and Online Services, Seattle Public Library
Speaker: Tina Thomas, Director: Marketing, Communications and Fund Development Division, Edmonton Public Library

How do you measure whether or not your marketing strategies are effective or that your budget is being allocated correctly? Proving effectiveness with outcomes and metrics is incredibly important in ensuring that you are successfully engaging with your target audience. Using concrete examples from four different library systems, this fun and exciting panel will provide helpful tools and tips for leveraging big data (and little data) in making sure your marketing return on investment is as high as it can be.

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Included with conference registration
Last Updated: 
Tuesday, June 24, 2014 - 2:15pm PDT
224 people interested in attending (View all)


Hello everyone, thanks for your interest in our panel discussion. Just a quick note that we now have two last minute changes to the presenters taking part. Julie Brand and Cordelia Anderson are no longer presenting. We have added Tina Thomas (Director of Marketing, Communications and Fund Development) from Edmonton Public Library and Nancy Dowd (Project Lead LibraryAware). 

Thanks and we'll see you there!