The Power of Persuasion: Developing Influence to Become Your Own Best Advocate

When: 
Friday, June 27, 2014 -
8:00am to 12:00pm

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Location: 
Milano I
Presenters: 
Speaker: Ken Haycock, Professor, USC Marshall
Description: 

Why are some school libraries better supported than others? Working with a team of researchers, Ken Haycock has interviewed more than 200 administrators, politicians and lobbyists. Through examination of decisions taken in difficult financial times, and the behaviors of teacher-librarians and school administrators, six principles for persuasion have been validated. Evidence and messaging are not working when the support for school libraries continues to decline. Learn the principles, and many examples, to be successful in any situation.

Interests: 
Cost: 
AASL Member: $109 ; ALA Member: $159 ; Non-member: $224 ; Retired Member: $99 ; Student Member: $79
Last Updated: 
Friday, June 20, 2014 - 7:55am PDT
Attendees: 
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