Patron Driven Acquisition – Is it good for Video?

Saturday, June 28, 2014 -
10:30am to 11:30am

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Speaker: Alison Bates, Collection Provision Manager, La Trobe University
Speaker: Colleen Cleary, Library Resource Services Manager, Queensland University of Technology
Speaker: Olivia Humphrey, Chief Executive Officer, Kanopy

Colleen Cleary (Library Resource Services Manager) from the Queensland University of Technology and Alison Bates (Collection Provision Manager) from La Trobe University, two of the earliest adopters of PDA for video globally and the authors of "Possible, inevitable or fait accompli? An analysis of streaming video acquisition, acceptance and use in higher education".
Cleary and Bates' presentation presents the findings from their 2-year study on “Patron Driven Acquisition” (PDA) as a model for the acquisition of online video. Today, PDA has become a standard model of acquisition in the eBook market, more effectively aligning spend with use and increased return on investment (ROI), yet remains a vastly under-utilized model of acquisition for online video.

QUT and La Trobe launched a research project in collaboration with Kanopy to pilot and explore various models for the PDA of video. In the session, Cleary and Bates will present the findings from that study, incorporating the rich user statistics and survey data and building upon a peer-reviewed research paper released this year.

The final part of the session will explore the type of metrics that can be relied on for assessing ROI across different resources (DVD, online video, ebook), and presents some fascinating results from their campus experiences.

Meeting Type: 
Included with conference registration
Last Updated: 
Thursday, June 26, 2014 - 4:15pm PDT
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