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Format: 01/17/2018 - 3pm
Format: 01/17/2018 - 3pm
Time Title Type Location

Friday, June 27 - 8:30am

8:30am - 12:00pm
Beyond Glitz and Glitter: Great Brands Start from Within [$] Preconference/Institute Las Vegas Convention Center
N252
Description :

The draw of a sparkling new brand often starts with a glitzy new logo or fun new colors, but great brands start from within. Learn ways to tap into the DNA of your organization to develop a brand that reflects your library’s culture and community. Hear how three libraries – all in different phases of their brand’s lifecycle – moved beyond the glitz and glitter to create brands that resonate with staff and customers alike. Find examples for staff engagement and share your creative ideas about branding for the 21st century library in this workshop-style preconference.

Cost :
Early Bird: ALA Member($175), Division Member($125), Retired Member($125), Student Member($125), Non-Member($225). Advance and Onsite: ALA Member($185), Division Member($135), Retired Member($135), Student Member($135), Non-Member($235)
8:30am - 4:00pm
Nuts and Bolts for Friends, Trustees, and Foundations Discussion/Interest group Las Vegas Convention Center
S219
Description :

The popular Nuts & Bolts program will feature speakers addressing topics of interest to Trustees, Friends, Foundations, and advocates. RSVP to united@ala.org. Coffee and meet & greet will begin at 8:30 a.m. with the program starting at 9:00 a.m. Lunch is on your own. Agenda available online at www.ala.org/united.

Saturday, June 28 - 8:30am

8:30am - 10:00am
Library Friends Discussion Group Discussion/Interest group Las Vegas Convention Center
N115
Description :

Friends of the Library members and library staff and invited to join this informal discussion with counterparts from across the country. Bring your best practices to share and questions to ask of your fellow Friends.

8:30am - 10:00am
LLAMA All sections/all committees Committee meeting Las Vegas Hotel
Ballroom A
Description :

All LLAMA section committees: BES, FRFDS, HRS, LOMS, MAES, NPS, PRMS, and SASS

Saturday, June 28 - 9:00am

9:15am - 10:00am
Conversation Starter: Practical Outreach: Best Practices for Engaging Your Community Program Las Vegas Convention Center
N239/241
Description :

The co-chairs of the 2013 Atlanta Emerging Librarians, a networking subcommittee of the Georgia Library Association, detail the lessons learned from their year of event planning. Areas of discussion include: designing an event or program, event promotion and marketing timelines, taking your event online, and cultivating an audience by soliciting and analyzing feedback. Learn how to solicit speakers and donors, how to create a planning and promotion timeline, how to use promotional tools, and how to create digital archives of your events.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 10:30am

10:30am - 12:00pm
Pick. Spin. Win: Recycling History with Archival Photographs Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 6
Sponsors :
ALA
American Library Association (ALA)
10:30am - 12:00pm
Practice Makes Perfect: Updating borrowing policies and practices at a small academic library Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 1
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 12:30pm

12:30pm - 2:00pm
Librarian Design Share: Inspiration for Library Creatives Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 17
Description :

Much of the work librarians do involves creating visual materials such as signage, flyers, displays, instructional pieces, or websites that convey helpful information while looking good. Very few librarians have any kind of formal design training and often rely on personal aesthetic preferences and the opinions and ideas of colleagues. Librarian Design Share (http://librariandesignshare.org) was created by two librarians in 2012 to facilitate connections between design-minded librarians by giving them an online space to share, comment on, and adapt library-related visual materials created by librarians, library staff, and library students. This Wordpress-powered open access repository of creativity currently boasts 136 Wordpress followers, 153 Twitter followers, and about 3,000 average views each month, proving that librarians have a strong interest in design and marketing and benefit from this exchange space.

This poster presentation will feature a selection of Librarian Design Share’s most popular designs and offer design strategies, tools, and best-practices based on these creative works. Visitors to this poster presentation will learn how to adapt or create their own impactful library-related designs and discover how they can benefit from sharing work and become a part of the Librarian Design Share community. In addition to a poster filled with library-related design inspiration, we will include a live demo of our site via laptop and give visitors design strategy cards and mini-mood boards for creative inspiration.

Librarian Design Share has been presented at the 2013 Amigos Member Conference and the Fall 2013 Medical Libraries Association Continuing Education Webinar Series.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 1:00pm

1:00pm - 2:30pm
Leading Successful Media Production Services in Academic and Public Libraries: Different Models, Perspectives, and Recommendations Program Las Vegas Convention Center
S225
Description :

Increasingly, libraries of many types are expanding their role from providers of information to supporters of content creation. This session will bring together a panel of academic and public librarians to describe how their organizations are providing media production to their communities. Discussion topics will include a brief tour of the production lab facilities, staff training, production equipment and software. This presentation will also feature examples of the various types and benefits of media projects produced by members of the academic and public library communities, with discussion on how this expansion of services aligns with the strategic goals of the library.

1:00pm - 2:30pm
Membership Committee Meeting (ACRL ANSS) Forum/Update/Assembly Bally’s
Bronze 2
Description :

Invites librarians who are interested in the disciplines, Anthropology, Criminology or Criminal Justice and Sociology to join.

1:00pm - 2:30pm
NCAAL 9 Committee/Team Meetings Affiliate Event Paris
Chablis
Description :

NCAAL 9 Committee/Team Meetings

Sponsors :
AFL
Black Caucus of the American Library Association (Affiliate)

Saturday, June 28 - 2:30pm

2:30pm - 4:00pm
"S.T.E.M."-ulating Young Minds: Creating Science-Based Programming @ Your Library Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 12
Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
A Diversity Project: A Poster Series Connecting Core Values to Library Materials and Expertise Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 15
Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
Integrating Information Literacy into the First-Year Experience of International Students Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 10
Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
Reach Out in a New Direction: Applying Public Relations Best Practices to Academic Outreach Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 14
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 3:00pm

3:00pm - 4:00pm
Marketing Discussion Group Discussion/Interest group Bally’s
Las Vegas 4
Description :

The ACRL Marketing Discussion group is a forum and network for academic librarians to discuss initiatives, strategies, and best practices in academic library marketing.

Word of Mouth Marketing (WOMM) is a powerful tool for communicating the value of your library to your community. But the very nature of WOMM means that it’s out of your control. How do you encourage and promote WOMM without alienating the very audience you want to reach? And how do you address negative word of mouth about your library?

Join us for a conversation about WOMM in the age of social media, when marketers must be aware of word of mouth on the web and still engage with patrons via in-person communication.

Eli Sullivan and Jason Michel (both of Miami University) will begin the conversation with a brief presentation on their use of a Twitter search API to engage with students at their campus about information needs and build a more positive understanding of the library. We’ll then continue to a discussion of WOMM via the web and more traditional modes of communication, all of which are essential for building a positive buzz around your library and the invaluable resources and services it provides to your community.

Saturday, June 28 - 4:30pm

4:30pm - 5:30pm
Library Communicators’ Network Social event Las Vegas Hotel
Conference Room 09
Description :

New and veteran library PR and marketing practitioners and enthusiasts: Join our initial gathering to discuss new ways to share our knowledge and experience and explore new ideas. Don’t miss this opportunity to help develop an ALA-wide communications interest group, and create a wish-list of future programs and collaborations across traditional division and group boundaries.

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 29 - 8:00am

8:00am - 10:00am
PR Forum: Stories Matter - 13 tips and one cautionary note for powerful narratives that drive social impact Program Las Vegas Convention Center
S219
Description :

Who sets the narrative and how they set it impacts who cares about an issue, what they hear, and what they are willing to do. Communicators will receive insights from Eric Friedenwald-Fishman, the creative director/founder of Metropolitan Group (MG), a strategic communication and resource development firm that works exclusively with social purpose organizations. Friedenwald-Fishman specializes in integrating strategy and creative to advance social impact through branding, public will building and social marketing campaigns, and is the co-author of Marketing That Matters: 10 practices to profit your business and change the world.
Presented by ALA’s Public Awareness Committee

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 29 - 8:30am

8:30am - 10:00am
HarperCollins Adult Book Buzz Exhibitor session Las Vegas Convention Center
N111
Description :

The HarperCollins Library Marketing team is pleased to present the hottest forthcoming titles. Get the inside track on your favorite authors and discover a few new ones!

Sponsors :
UNO
Unofficial Event
8:30am - 10:00am
Video Librarianship 101 (Public Libraries) Program Las Vegas Convention Center
N232
Description :

Are you a brand new Media Librarian? Or are you a librarian who suddenly finds yourself in some way having to deal with video issues? Not sure you what you are doing? Not sure what you should be doing? Panic no more! This program is designed specifically to help you learn the basics of video librarianship. Our panel of speakers will be taking on such topics as building the best video collection for your community; streaming; DVD security issues; and putting on that film series that will absolutely wow your community. There will be time available for questions, discussion, and the sharing of success stories.

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