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Format: 02/23/2018 - 10pm
Format: 02/23/2018 - 10pm
Time Title Type Location

Friday, June 27 - 8:30am

8:30am - 12:00pm
Beyond Glitz and Glitter: Great Brands Start from Within [$] Preconference/Institute Las Vegas Convention Center
N252
Description :

The draw of a sparkling new brand often starts with a glitzy new logo or fun new colors, but great brands start from within. Learn ways to tap into the DNA of your organization to develop a brand that reflects your library’s culture and community. Hear how three libraries – all in different phases of their brand’s lifecycle – moved beyond the glitz and glitter to create brands that resonate with staff and customers alike. Find examples for staff engagement and share your creative ideas about branding for the 21st century library in this workshop-style preconference.

Cost :
Early Bird: ALA Member($175), Division Member($125), Retired Member($125), Student Member($125), Non-Member($225). Advance and Onsite: ALA Member($185), Division Member($135), Retired Member($135), Student Member($135), Non-Member($235)
8:30am - 4:00pm
Nuts and Bolts for Friends, Trustees, and Foundations Discussion/Interest group Las Vegas Convention Center
S219
Description :

The popular Nuts & Bolts program will feature speakers addressing topics of interest to Trustees, Friends, Foundations, and advocates. RSVP to united@ala.org. Coffee and meet & greet will begin at 8:30 a.m. with the program starting at 9:00 a.m. Lunch is on your own. Agenda available online at www.ala.org/united.

Saturday, June 28 - 8:00am

8:00am - 10:00am
All Committees Meeting (REFORMA) Affiliate Event Caesars Palace
Neopolitan II
Description :

All of REFORMA's committees meet at this time. These include: Children's & Young Adult Services Committee (CAYASC), Education Committee, Finance Committee, Fundraising Committee, Information Technology Committee,
, Legislative Committee, Librarian of the Year Award Committee, Membership Committee, Nominations Committee, Organizational Development and New Chapters Committee, Program Committee, Public Relations Committee, Pura Belpré Award 2013 Committee, Recruitment and Mentoring Committee, Scholarship Committee, RNCV Committee & Translations Committee. See http://reforma.org/content.asp?pl=2&sl=24&contentid=24 for more info on REFORMA Committees.

Sponsors :
AFL
REFORMA (Affiliate)

Saturday, June 28 - 8:30am

8:30am - 10:00am
Library Friends Discussion Group Discussion/Interest group Las Vegas Convention Center
N115
Description :

Friends of the Library members and library staff and invited to join this informal discussion with counterparts from across the country. Bring your best practices to share and questions to ask of your fellow Friends.

8:30am - 10:00am
LLAMA All sections/all committees Committee meeting Las Vegas Hotel
Ballroom A
Description :

All LLAMA section committees: BES, FRFDS, HRS, LOMS, MAES, NPS, PRMS, and SASS

Saturday, June 28 - 9:00am

9:15am - 10:00am
Conversation Starter: Practical Outreach: Best Practices for Engaging Your Community Program Las Vegas Convention Center
N239/241
Description :

The co-chairs of the 2013 Atlanta Emerging Librarians, a networking subcommittee of the Georgia Library Association, detail the lessons learned from their year of event planning. Areas of discussion include: designing an event or program, event promotion and marketing timelines, taking your event online, and cultivating an audience by soliciting and analyzing feedback. Learn how to solicit speakers and donors, how to create a planning and promotion timeline, how to use promotional tools, and how to create digital archives of your events.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 10:30am

10:30am - 11:30am
Managing Challenges, Maximizing Impact: Policies and Practices for Controversial Programming Program Las Vegas Convention Center
N240
Description :

From religion to health care to immigration — controversial subjects can pose a unique challenge for librarians. How can we offer high-quality programs on these important, but potentially polarizing, topics while maintaining an environment conducive to civil dialogue? In this session, intellectual freedom advocates and experienced programming librarians will discuss how to prepare for and host events that may attract controversy, but also can increase visibility and foster community engagement.

Sponsors :
ALA
American Library Association (ALA)
10:30am - 12:00pm
Pick. Spin. Win: Recycling History with Archival Photographs Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 6
Sponsors :
ALA
American Library Association (ALA)
10:30am - 12:00pm
You Want to Change What?! Diplomacy in Cataloging Procedure Change Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 13
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 11:30am

11:30am - 12:00pm
Ignite Saturday Session: What oral history can do for your library! Program Las Vegas Convention Center
N239/241
Description :

Learn how to connect the dots between exhibits, social media, creative reuse of materials, and opportunities for outreach when working with oral history interviews. Whether your library has an existing collection of recordings to creating new interview content, this ignite session will provide ideas for working with audio/video materials in diverse ways, from the traditional to the cutting edge. Come learn how oral histories can add increased value and visibility to your institution.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 1:00pm

1:00pm - 2:30pm
3D Printers and Library Policies Program Las Vegas Convention Center
N237
Description :

Many public and academic libraries are making 3D printers available for patron use. A panel of speakers will talk about this new trend, including concerns and issues to address when creating library policies related to patron access to and use of 3D printers.

1:00pm - 2:30pm
Campaign for America's Libraries Subcommittee Meeting Committee meeting Las Vegas Hotel
Boardroom
Description :

n/a

Interests :
Sponsors :
ALA
American Library Association (ALA)
1:00pm - 2:30pm
Leading Successful Media Production Services in Academic and Public Libraries: Different Models, Perspectives, and Recommendations Program Las Vegas Convention Center
S225
Description :

Increasingly, libraries of many types are expanding their role from providers of information to supporters of content creation. This session will bring together a panel of academic and public librarians to describe how their organizations are providing media production to their communities. Discussion topics will include a brief tour of the production lab facilities, staff training, production equipment and software. This presentation will also feature examples of the various types and benefits of media projects produced by members of the academic and public library communities, with discussion on how this expansion of services aligns with the strategic goals of the library.

Saturday, June 28 - 2:30pm

2:30pm - 4:00pm
A Diversity Project: A Poster Series Connecting Core Values to Library Materials and Expertise Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 15
Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
Reach Out in a New Direction: Applying Public Relations Best Practices to Academic Outreach Poster session Las Vegas Convention Center
Exhibit Hall - Poster Session - Poster 14
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 3:00pm

3:00pm - 4:00pm
Marketing Discussion Group Discussion/Interest group Bally’s
Las Vegas 4
Description :

The ACRL Marketing Discussion group is a forum and network for academic librarians to discuss initiatives, strategies, and best practices in academic library marketing.

Word of Mouth Marketing (WOMM) is a powerful tool for communicating the value of your library to your community. But the very nature of WOMM means that it’s out of your control. How do you encourage and promote WOMM without alienating the very audience you want to reach? And how do you address negative word of mouth about your library?

Join us for a conversation about WOMM in the age of social media, when marketers must be aware of word of mouth on the web and still engage with patrons via in-person communication.

Eli Sullivan and Jason Michel (both of Miami University) will begin the conversation with a brief presentation on their use of a Twitter search API to engage with students at their campus about information needs and build a more positive understanding of the library. We’ll then continue to a discussion of WOMM via the web and more traditional modes of communication, all of which are essential for building a positive buzz around your library and the invaluable resources and services it provides to your community.

3:00pm - 4:30pm
Public Awareness Committee Meeting Committee meeting Las Vegas Hotel
Boardroom
Description :

The Public Awareness Committee is charged with developing programs that promote libraries and library issues nationwide. Assisting ALA members in promoting their libraries at the local, state and national levels. Working closely with the ALA Public Information Office and ALA officers, committees and units in developing and coordinating promotional and marketing programs and tools for libraries, librarians and ALA, including National Library Week and other national campaigns focused on the continuing support of libraries.

Interests :
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 28 - 4:30pm

4:30pm - 5:30pm
Library Communicators’ Network Social event Las Vegas Hotel
Conference Room 09
Description :

New and veteran library PR and marketing practitioners and enthusiasts: Join our initial gathering to discuss new ways to share our knowledge and experience and explore new ideas. Don’t miss this opportunity to help develop an ALA-wide communications interest group, and create a wish-list of future programs and collaborations across traditional division and group boundaries.

Sponsors :
ALA
American Library Association (ALA)
4:30pm - 5:30pm
Programming Librarian Interest Group Meeting Other Las Vegas Convention Center
N119
Description :

Meeting of the Programming Librarian Interest Group (PLIG)

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 29 - 8:00am

8:00am - 10:00am
PR Forum: Stories Matter - 13 tips and one cautionary note for powerful narratives that drive social impact Program Las Vegas Convention Center
S219
Description :

Who sets the narrative and how they set it impacts who cares about an issue, what they hear, and what they are willing to do. Communicators will receive insights from Eric Friedenwald-Fishman, the creative director/founder of Metropolitan Group (MG), a strategic communication and resource development firm that works exclusively with social purpose organizations. Friedenwald-Fishman specializes in integrating strategy and creative to advance social impact through branding, public will building and social marketing campaigns, and is the co-author of Marketing That Matters: 10 practices to profit your business and change the world.
Presented by ALA’s Public Awareness Committee

Sponsors :
ALA
American Library Association (ALA)

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